Why can’t I fill this job?
The secret to better applicants

10 AM ET / 3 PM BST



Matt Buckland

VP of Customer Advocacy at Workable

Matt has over sixteen years experience in the design and implementation of Recruitment and Human Resources strategies, from sourcing initiatives, recruitment process re-engineering, and building teams of recruiters that drive up quality and drive down costs. Matt's experience has taken him to multiple countries and ranges from start-ups to globally recognized brands such as Facebook, Criteo, Bloomberg, and Lyst.

How this benefits you

We’ve realized something surprising: Your job ads might be the reason you’re not getting good candidates. It’s a challenge to convey company culture, speak to candidate aspirations and explain the job role, all in one go. But when you get it right, your job ad will become your most powerful ally throughout your hiring process.

Join our expert Matt Buckland as he explains how to create an optimized job ad and use it for job posting, sourcing and asking for referrals to get better candidates.

Workable is an applicant tracking system with tools to source, nurture, and progress the best talent. Post to job boards, create careers pages, and manage all other aspects of recruiting from an interface that teams actually like to use.

You will learn:

  • The difference between a job ad and a job description
  • Ways to talk about your company and open role to resonate with candidates you want
  • Why and how you should A/B test job titles
  • The places to post your job ads depending on the role you’re hiring for
  • How to use your job ad to enhance the power of referrals

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